Season's Greetings, Y'all

Greetings from the Shameless Commerce Division of Tiger Lily! The subject of today's post: how to advertise without being part of the seasonal inundation of toxic advertising? Just finished a mass email trying to let folks know what we have in the shop that's new, and I'm feeling sideways guilty about it. What's really a drag is when people you know in other social contexts write back to you with the dreaded UNSUBSCRIBE in the message header.

I would like to thank American Express, the proud sponsors of Small Business Saturday (if you missed it, it was the day after Black Friday, two days before Cyber-Monday). We had our slowest Saturday in months. Was this an anti-Amex backlash?

This capitalism thing can be a conundrum. So, any ideas about how to advertise the Tiger Lily lifestyle without actually advertising?

I'll think of something to send to the best answer. It'll be cool, I swear.