Tiger Lily/Fair Trade vs. Contextual advertising!

While preparing a pdf version of an otherwise helpful article about Tiger Lily Flowers and other local Fair Trade shops in The Record yesterday ("Fair Trade stores growing in cachet in North Jersey,"), I noticed that on the final page, directly beneath my quote that answered the reporter's question  about consumer preferences, northjersey.com's contextual advertising algorithm had positioned an ad for a major online floral order taker/delivery business flacking their $19.99 design-it-yourself flowers-in-a-box. Writing this I realize that I don't dare write the name of the business, or I'll only be creating dynamic back-linkages to boost their site.  Don't you love the way the system works?